Amsterdam Cycle Cross

Each year the Amsterdam Cycle Cross Competition (ACC) takes place. It consists of 12 races on, mostly rainy, Sundays from October to January. Around 300 cyclists race around the muddy courses which are marked out by red & white tape. The tape is synonymous with Cycle Cross races, it depicts the course route through the trees and muddy fields.

After my first year racing the ACC I offered to help with the branding & marketing of the ACC. Using the red and white tape as my inspiration, I created a graphic pattern and grid system that I applied to various applications such as social media, AV and race day material.

ACC Instagram

© Stephen Owen 2018