The brief was to come up with a solution that made drinkers aware of the dangers of drink driving over the Christmas period.

My response was to stamp a message on the hand of every customer that entered bars & clubs in Manchester. This made them aware that alcohol takes time to wear off. The ink did not wear off by the morning, it was a reminder to them that they could still be over the legal limit to drive.
Role:  Concept &  Design

Awards:  Creative Circle – Bronze Roses Advertising Awards – Gold

© Stephen Owen 2018