Nike Cycling Club

The Nike employee cycling club takes part in large scale cycling events, some events with over 15,000 participants. The previous kit design was all black, so it made it impossible to spot your fellow colleagues during the events.

I designed 3 kits road, track and for mountain bike races. I focused the design on the backs so that it made it easier to spot you colleagues, so you could have a chat or get support during those long days on the bike.

The pattern on the road kit is inspired by the chevrons you see on road signs in France (this is where the cycling event took place). For the track kit the pattern is made up of small arrows to show the air moving over the kit. For the mountain bike kit, I created a large scale mud splatter and chose a colour the mud would stand out on.

Client – Nike
Photography – Tom Cockram

© Stephen Owen 2018