Riding Blind Branding

I designed the logotype for Riding Blind, a World Record charity cycle from Land’s End to John O’Groats. The ride was done on tandem bike as one of the cyclist, Graham, has Retinitis Pigmentosa. Retinitis Pigmentosa is an inherited, degenerative eye disease that causes severe vision impairment.

For the logotype I removed sections of the letters to represent Graham’s  condition. The logo ran across various items such as the kit, instagram and other social materials.

© Stephen Owen 2018